Over the past years, Google has released several search algorithms to instruct people like you and me, how to structure our website for higher rankings. For example, there are algorithms panda, penguin, Hummingbird and rank brain.
Some years back keyword density is used to rank websites but after the release of these updates, SEO is not that much easier.
So in this article, I will give you some tactics to improve your on-page SEO.
#Tactic 1 – Write perfect meta description
The meta description is a tag which used to give an idea of what is your page is about to search engines.Than search engines, people who surf online also read meta descriptions.
So your meta description should be SEO friendly and at the same time eye-catching.
Here is an example of how a meta description will look like.
then how would you write your meta descriptions?
So let’s get into the subject.
When writing meta descriptions you should be interesting and unique.
If you write uninteresting meta descriptions then the people not going to click on your website’s name and also your meta should shine out of all.So be unique with your meta descriptions.
To optimize your meta description for SEO you should include your targeted keyword in your meta descriptions.
So in this way, you can get “two mangoes with one shot”.
#Tactic 2 -Write SEO friendly URLs
The first 3-5 words in a url given more weight .Google
As the statement of the Google, you can understand how important it is .
DON’T USE :
Rather than that
USE URLs like : http://fetchmehome.com/post-name/
And also don’t use long URLs.Be specific. Your URL should give the people an idea about what is inside your website.
If you have a WordPress site you can change your permalinks by going to
Dashboard > settings > permalinks.
By doing these small changes you can get a ranking boost for your website.
#Tactic 3 -Add attractors to your title
Using modifiers like “2019”, “best”, “guide”, “checklist”, “fast” and “review” can help you rank for long tail versions of your target keyword.Brian Dean
By adding modifiers like “best”,”guide”,”checklist” you can improve your CTR.
A Google engineer has publicly said that they use CTR as a ranking factor.
If you get more click-through rate there is more possibility to get better rankings.
#Tactic 4 -Add media
An image speakes 1000 wordsNeil patel
Not even media is good for SEO it is good for your viewers to get a better understanding of your content.
Brian Deans used to say that multimedia sends google user interaction signals.
#Tactic 5 -Use LSI keywords
LSI is used to represent latent semantic indexing. It is a system used by search engines to identify other keywords used by users to find a topic.
Nowadays people are using long-tail keywords rather than using the head term.
Here the chart shows the usage of LSI keywords in searching.
You can get more LSI keywords ideas by going to end of google page results.
#Tactic 6- Write longer Content
Averagely pages with 1890 words rank on top google.
So with this result, you could understand that if you want to rank higher on google than you should write longer content than 2000 words. This tactic can bring you more traffic than you ever have expected.
But writing longer content is not only just typing in words you should maintain your content quality first.
Your content qulaity always comes first.Tweet
This is the trick mostly used by SEO experts to get a ranking boost. As long as you can maintain your content quality, you just try to write more useful information for your readers.